Inspired by my new phone and the ad campaign "there is an App for that," my kids showed me, I was extremely excited by the "movement" iPhone created. "35,000 applications and the it keeps coming," their website says. If you want to play, there is an App for that; if you want to work, there is an App for that; if you want to dream, there is an App for that. Isn't it a nice campaign?
I was thinking about the many local and national Muslim organization that are trying their best to offer a value and a service to the society in general and the Muslim community in particular. If you want to learn, there is an Org for that; if you want to advocate, there is an Org for that.; if you want to have fun, there is an Org for that; if you want to gather, there is an Org for that. Even if you want to vent, there is an Org for that :-)
However, all these iPhone applications gained value and created such a large movement because of the platform, the iPhone. The iPhone is what made them valuable and the iPhone is what gave them the chance. The iPhone is what created the movement where everyone became part of.
In order for all this effort on the analogous side of the Muslim organizations to create real value, in order for it to be a movement of khair (good) where everyone can benefit and benefit others, there should be the platform. I ask Allah to enable MAS to be this platform where everyone can participate and everyone can bring about value.
The iPhone is:
- a cool platform
- suitable for many
- very well known
- an open platform where not only iPhone can develop applications
but
- somehow expensive
- available only for AT&T customers
MAS should be
- a cool platform
- suitable for all
- very well known
- an open platform where all and not only MAS can participate
and
- inexpensive
- available for all customers
3 comments:
Jazak Allahu Kheiran Wael for this nice reflection. Islam does need a platform in America in which Muslims can springboard their lives to live Islam.
An interesting note, is to see how Apple or other orgs, such as Google, Pepsi, and so on market their brand. The people who work for these corporations know what they are all about and are able to convey their message clearly. Muslim's need to understand how to live Islam and in turn that will translate to a clear Muslim American Identity which is easy to convey and very easy to relate to.
A comment I want to make is that iPhone does not forget at any time that the platform (the iPhone) is the most important product and not the few application iPhone might develop to inaugurate the movement!
Very interesting brother Wael. You should become the MAS marketing coordinator.
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